There are good reasons not to have a glass of Joe to quench your thirst or not to eat steak for breakfast. That doesn’t mean that you’re no longer a coffee connoisseur, or you cannot sample a juicy cut if you want to. It only means that different diets can satisfy different appetites.
A similar concept applies to digital animation. Some animated videos are more appealing to marketing targets than other videos. Due to a large number of types of animated videos, it is easy to fall into some analytical paralysis. This brings uncertainty to the particular type of moving video that you are creating. This article aims to resolve this confusion. Spiel’s video experts say the animated video types are very different. A number of those styles are:
The 2D character animation videos
Unsurprisingly, the list starts with 2D animation technology. It’s one of the most popular and widely used types of animated videos today, for good reasons. In a 2D character animation, the scene and character are created in 2D space and the perspective view gives the illusion of depth.
This style of animation is very versatile and can be personalized. When done correctly, 2D character animation videos can create exciting movies that can directly appeal to your target audience. These videos can be used for marketing and educational purposes. They, therefore, serve multiple beneficial purposes. Importantly, keep in mind that the content in the video must resound with your target audience to achieve the intended goal.
The dynamic graphic animation
Like 2D character animation videos, the main features of dynamic motion graphics animation are simple, clear, and very attractive. It’s the perfect animation style for organizations looking to introduce complex processes, services, or products (such as the tech industry). This can be explained by the reasoning that dynamic graphics animation techniques play a huge role in visually creating large amounts of information efficiently and quickly.
Dynamic motion graphics can properly use graphics to explain complex information without compromising the viewer from the aimed objective. Energetic, new and bright animated graphics videos can grab your target audience. This is great news, especially for marketers who as part of their marketing plans, employ motion videos.
The whiteboard animation technology
For B2B and B2C businesses, this is one of the most commonly used animation video techniques. Whiteboard animation styles are the perfect platform to explore more details about services, processes, products, or brands. To better explain the complex concepts and ideas that one is carrying out, they should simulate the back-line graphics drawn on a white background.
Whiteboard animations are so popular because their dynamic graphics not only simply convey complex messages, but also keeps the target audience involved. It is an advantage in this regard. Besides, the whiteboard animation uses a simplified style to create an intuitive and easy-to-understand finished video.
The 2.5D animations
The main content of this style of animation is to simulate a 3D environment. 2.5D animation technology layers object to create smoother and more complex video clips. It’s like watching a cutout move in 3D space, even though the element is designed in 2D space.
This technology combines all the advantages of dynamic motion graphics animation styles with a variety of visual effects to provide engaging, unique, and professional videos. This way, you can avoid the additional hassle and overhead associated with 3D animation techniques.
The 3D animations
For almost all sorts of animations, the 3D style stands out for providing high quality and cutting edge video effects. It has great aesthetics and makes it easier for your target audience to immerse themselves in the displayed content. Indeed, one can rotate the action around the figure or zoom in to deepen the subject of the story.
Unfortunately, for commercial reasons, the 3D video format is rarely used. This is because creating 3D animated videos can be very expensive and can be difficult to achieve the desired results. For video marketing reasons, 3D animation may not be the best choice, as of the increased production time required (as it requires adjustments and takes time to implement these changes).
However, if one has the time and other resources required to produce these sorts of videos, this may be the best choice for your brand. These videos are very engaging and can create a permanent upbeat notion amongst aimed at consumers.
The Stop motion videos
These videos make use of a precise animation approach. When an object moves slowly, it uses its style to take pictures. This creates the illusion of movement during the presentation. You might have seen this type of video used in several animated films. The videos usually take advantage of this unique animation effect.
According to Spiel Creative, stop-motion video is unique and interesting, but one of its main drawbacks is the high cost of production. Another challenge is the lack of flexibility to modify or fix issues during the video production process. Even if you choose to simulate a video in a 3D animation environment, adaptability and cost are issues that need to be addressed.
A mixture of animation and real scenes
If you do not want to choose between live videos and animated videos, you can opt to merge them. With such a powerful combination function, you can explain the real situation and use the animation atop of the live-action video to amplify the real situation. The outcome is a potent video that your objective viewers can’t resist.
Animated videos can provide amazing effects when explaining concepts and messages. If you want a good animation, you need to learn various styles of animations and settle for the one that appeals the most to the audience you are targeting. Fortunately, there are endless possibilities for business options to turn to for help with video creation.